Markku Kauppinen

Markku Kauppinen, CEO of Extended Disc North America and a sales performance expert, shares insights on understanding sales capacity. He introduces the Sales Capacity Assessment, emphasizing its role in hiring and training. The fascinating Sales Excuse Index is discussed, showcasing how excuse-making impacts performance. Markku highlights the need for personalized team training and balancing strengths and weaknesses. He also provides valuable tips on aligning business strategies with customer needs for sustained success.