Mark Zirkelbach

Mark Zirkelbach, CIO of Loma Linda University Medical Center, shares his wealth of experience navigating innovation in healthcare IT. He dives into the balance between simplifying clinical workflows and optimizing revenue cycles. Zirkelbach discusses the pivotal role of IT in fostering collaboration across service lines and the critical lessons learned amid rapid automation. He also addresses the governance challenges faced by healthcare leaders while emphasizing the importance of a value-focused approach in this digital age.