Join marketing mavericks Joe Polish, Dean Jackson, and Mark Young as they dive into what marketing truly entails. They discuss the shift from cold calls to innovative approaches like direct mail, emphasizing that anything presented to an audience is a form of marketing. The trio explores the crucial difference between marketing and sales while challenging perfectionism in entrepreneurial ventures. Insights about building genuine relationships and the ethical responsibilities of advertising set the stage for smarter, more effective strategies.

Mark Young, a veteran in the fitness industry, shares his near-death experience and lessons from the pre-social media era. He discusses the importance of ethics in online fitness marketing, his resilience through a life-threatening medical ordeal, and the significance of muscle mass in health resilience. The podcast also hints at an upcoming fitness event with big names like Jonathan Goodman and Jennifer Van Barn.