Mark Williamson

Mark Williamson, AVP of Retail Media at Costco, shares his insights on the evolving landscape of retail media. With a rich background from Sam’s Club and Ahold Delhaize USA, he discusses why retail media is essential for brands today, surpassing traditional advertising methods. Mark highlights Costco's unique offerings and how their transparent measurement strategies enhance brand performance. The conversation also delves into balancing advertising options, leveraging data for audience targeting, and the innovative growth management strategies driving success in retail.