Chicken Soup for the Soul was the brainchild of two motivational speakers who preach the New Thought belief system known as the Law of Attraction. For more than 30 years, the self-help series has compiled reader-submitted stories about kindness, courage, and perseverance into easily digestible books aimed at almost every conceivable demographic: Chicken Soup for the Teenage Soul, Chicken Soup for the Grandma’s Soul, Chicken Soup for the Golfer’s Soul, and on and on. Since 1993, these books have sold more than 500 million copies worldwide, becoming the best-selling non-fiction book series of all time.

But in recent years, the company has become many other things that seem lightyears away from inspirational publishing: a line of packaged foods, a DVD kiosk retailer, and a meme stock. In this episode, with the help of journalist Amanda Chicago Lewis, we tell the story of how this feel-good brand went from comfort food to junk.

This episode was written by Willa Paskin and Max Freedman and produced by Max. It was edited by Evan Chung, Decoder Ring’s supervising producer. Our show is also produced by Katie Shepherd. Merritt Jacob is Senior Technical Director. Special thanks to Rachel Strom.

If you have any cultural mysteries you want us to decode, please email us at DecoderRing@slate.com, or leave a message on our hotline at 347-460-7281.

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Mark Whittle

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