Mark Whitby

Mark Whitby, a renowned business coach and host of The Resilient Recruiter podcast, discusses how recruiters can break free from the feast-or-famine cycle. He emphasizes the importance of selling solutions instead of recruitment and the power of market focus in business development. Whitby also highlights effective strategies like building a signature solution and developing a 'dream 100' client list. Continuous innovation and a multi-channel marketing approach are vital for success in 2025, alongside never-ending growth in marketing efforts.