Mark Wayland
CRO at Box. Experienced sales leader with a track record at companies like Salesforce and Box.
Best podcasts with Mark Wayland
Ranked by the Snipd community
51 snips
Feb 6, 2024 • 30min
SaaStr 721: How Revenue Leaders at Box, Calendly, and Lattice Scaled From $0 to $100M+ and Beyond
Mark Roberge, Dini Mehta, Kate Ahlering, and Mark Wayland share their advice on refining an ICP, stopping a PLG motion, differentiating Enterprise and Mid-Market reps, diagnosing and solving churn, and handling challenges as a new C-suite member.
18 snips
Jun 4, 2025 • 36min
Rule of 40 vs Grow At All Costs w/ Mark Wayland (CRO, Box)
Mark Wayland, the CRO at Box, brings a wealth of experience from his time at Salesforce and discusses the shift from a 'grow at all costs' approach to the 'Rule of 40.' He emphasizes the need for strategic evolution in tight budgets, highlighting how activist investors can impact company direction. The conversation covers the dangers of aggressive expansion, advocating for a balanced, data-driven growth strategy. Wayland also stresses the importance of collaboration between sales and marketing for sustainable success and aligning investments with measurable outcomes.
