Mark W. Schaefer

Mark W. Schaefer, Executive Director of Schaefer Marketing Solutions and bestselling author, dives into the interplay of AI and creativity. He argues that the future favors those who can leverage human traits rather than compete against machines. Mark shares insights from his book, Audacious, explaining how to reclaim authenticity in storytelling amidst AI noise. He warns of AI's potential pitfalls, including dependency and diminished curiosity, while emphasizing the importance of human input to fuel innovation.