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Mark Turner
VP of Revenue Operations at Demandbase. Brings a data-first, analytical mindset to RevOps, balancing strategic planning with operational precision.
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Aug 6, 2025
• 42min
RevOps as the Architect of Modern GTM (with Mark Turner of Demandbase)
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Mark Turner, VP of Revenue Operations at Demandbase, shares his data-driven journey in RevOps. He highlights how his FP&A background strengthens strategic execution across teams. Mark discusses building a unified data layer, critical for fast-paced operations, and why traditional attribution models often miss the mark. He reveals insights on sales velocity as a true performance indicator, the impact of AI in optimizing processes, and strategies for seamless expansion without friction. A treasure trove of actionable insights for revenue-focused teams!
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