Mark Tipton

Co-founder and former CEO of Aspire Software with a 12-year history leading the company; experienced software/product leader who built Aspire into a leading landscape business management platform and now advises and invests in startups.

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Dec 9, 2025 • 1h 14min

Leadership & Growth Lessons from Aspire Software, with Mark Tipton and Eli Zevin

Mark Tipton, co-founder and former CEO of Aspire Software, shares his journey transforming a skunkworks project into a leading platform for landscape management. Eli Zevin, the current General Manager, discusses his vision for integrating AI into Aspire's services for better customer success. They tackle leadership challenges, the importance of company culture, and simplifying client onboarding. Excitingly, Eli reveals plans for AI-driven churn prediction and proactive insights, showcasing how technology will reshape the landscape industry.

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