Mark Stiving

Mark Stiving, an educator and pricing expert, dives into the complexities of subscription pricing. He clarifies the difference between a ‘Will I’ decision and a ‘Which one’ decision. Discover why many prices end in nine and learn effective strategies for raising prices. Stiving emphasizes understanding value and consumer perception in crafting pricing strategies while exploring the psychological impacts on decision-making. His insights are a must for anyone navigating the subscription landscape!