
Mark Stephenson
Leader at Evisort, an AI company for contracts. Shares insights on selling to C-level buyers and differentiating through business impact.
Best podcasts with Mark Stephenson
Ranked by the Snipd community

13 snips
Mar 15, 2023 • 15min
E115 Part 2 - THE “C” IN ICP: How to Approach C-Level Buyers Differently with Mark Stephenson
Mark Stephenson, a leader at Evisort, an AI company specializing in contracts, shares his expertise on selling to C-level executives. He emphasizes the art of crafting impactful elevator pitches tailored for CEOs and CFOs, focusing on business outcomes rather than technicalities. Mark also discusses the significance of a value-driven sales approach in SaaS, highlighting how aligning teams with key value metrics can enhance customer adoption and long-term growth. His insights on differentiating in a crowded market are both practical and enlightening.

4 snips
Mar 7, 2023 • 52min
GTM 26: The Framework that Will Help you Build an Exceptional GTM Team with Mark Stephenson
Mark Stephenson, with 30 years of solution sales leadership experience, discusses the 5 leading and 4 lagging indicators of a strong go-to-market team. Topics include go-to-market approach, hiring great talent, cross-functional alignment, and leading and lagging metrics for successful alignment.