Mark Sherman

Mark Sherman, founder and former CEO of Media Experts, shares his insights on the dynamics of independent versus holdco agencies. He discusses the challenges and opportunities for new large independents emerging today. Mark emphasizes how independent agencies can outpace their corporate counterparts through culture, agility, and bravery. He delves into M&A strategies, advising sellers to maintain their confidence and encouraging buyers to appreciate independent strengths. Mark also highlights the critical operational aspects that underpin agency success.