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Mark Roesler

Founder and chairman of CMG Worldwide, specializing in celebrity branding, marketing, and intellectual property rights management, particularly for deceased celebrities.

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Dec 18, 2024 • 34min

Making Millions on Dead Celebrities in the AI Age

Mark Roesler, founder of CMG Worldwide, sheds light on the booming industry of deceased celebrity rights and how AI is reshaping it. He reveals the immense value of these rights, illustrated by recent examples like James Earl Jones' voice in 'Mufasa: The Lion King' and a commercial featuring Frank Sinatra and Sammy Davis Jr. The discussion dives into the legal complexities and ethical implications of resurrecting famous figures, emphasizing the necessity of permissions and the profound impact of technology on intellectual property.