Mark Roesler, founder of CMG Worldwide, sheds light on the booming industry of deceased celebrity rights and how AI is reshaping it. He reveals the immense value of these rights, illustrated by recent examples like James Earl Jones' voice in 'Mufasa: The Lion King' and a commercial featuring Frank Sinatra and Sammy Davis Jr. The discussion dives into the legal complexities and ethical implications of resurrecting famous figures, emphasizing the necessity of permissions and the profound impact of technology on intellectual property.