In this engaging discussion, Joe Morrissey, General Partner at a16z Growth, and his colleagues Michael King and Mark Regan, delve into the importance of the Ideal Customer Profile (ICP). They reveal how many founders misjudge their ICP, leading to strategic pitfalls. The trio discusses practical steps for refining ICP to boost alignment across teams. They also highlight the rising significance of ICPs in the AI era, providing insights into leveraging data for better customer understanding and sustainable growth.
