Mark Pendergrast

Mark Pendergrast, an author known for 'For God, Country and Coca-Cola', dives deep into the fascinating saga of Coca-Cola's 'New Coke'. He describes how the bold decision to change its formula back in 1985 met with fierce backlash from loyal consumers, showcasing the intense emotional bond people had with the original flavor. Pendergrast discusses the marketing missteps and the subsequent resurgence of 'Coca-Cola Classic', revealing how this episode transformed brand-consumer relationships and sparked a cultural debate over tradition vs. innovation.

Explore the collaboration between Microsoft and Bayer in the agriculture sector, focusing on the Azure Data Manager for Agriculture. Learn about the importance of industry partnerships and innovations in data management for smarter agronomic decisions. Discover how companies like Headstorm are shaping the future of agriculture through technology consultancy and collaborative efforts with key players in the AgTech ecosystem.