Mark Marsiglio, President and CEO of Trail Pilot, shares his passion for enhancing mountain biking adventures. He discusses the creation of the app, which provides guided audio tours for bikers, connecting them intimately with their surroundings. The conversation shifts to the importance of targeting niche markets in tourism, revealing how mountain bikers can significantly influence destination strategies. Mark also highlights innovative technologies that personalize visitor experiences, emphasizing the potential for sustainable tourism in adventure sports.