Mark Marshall

Mark Marshall, Chairman of Global Advertising and Partnerships at NBCUniversal, shares insights on the sports media landscape. He reveals how NBC sold out the Olympics and Super Bowl early, thanks to bundled advertising strategies. Mark discusses the logistical challenges of hosting major events and highlights the rise of tech, retail, and pharma categories in sports advertising. He also explores the shift to programmatic buying, the importance of streaming, and NBC's successful NBA and MLB rights acquisitions. A fascinating dive into sports ad sales!