Mark Lefebvre

Mark Lefebvre, an expert in reader engagement and selling books at events, shares invaluable insights on making genuine connections at live signings. He discusses the importance of technology and the right mindset in boosting sales. Highlighting the benefits of in-person interactions, Mark offers practical strategies to overcome marketing challenges and embrace AI as a tool rather than a threat. Listeners will discover how fostering authentic relationships can lead to long-term success in the ever-evolving publishing landscape.