Mark Lawrence, Co-founder and CEO of SpotHero, shares his journey from dealing with parking fines in Chicago to creating a leading digital parking platform. He discusses the evolution from a peer-to-peer service to partnering with garages, emphasizing strategic growth over rapid expansion. Lawrence reflects on overcoming intense competition and investor pressures, while navigating challenges during the pandemic. He also shares his adventurous spirit, highlighting future goals like a bicycle tour across Africa and the importance of community in entrepreneurship.