Mark Kraynak

Asad Khaliq and Mark Kraynak are founding members of Acrew Capital, focusing on cybersecurity investments. They discuss the complexities of go-to-market strategies in early-stage cyber startups. Asad shares insights on the integration of cybersecurity within software engineering. Mark emphasizes the importance of effective storytelling in marketing, likening it to poetry. They also offer practical tips on hiring, advocating for the need to prioritize sales leadership before growth marketers. Their lighthearted conversation includes humorous takes on personal career paths.