Mark Kingsley

Mark Kingsley, a brand strategist and author of Brands in the Age of AI, delves into the complexities of branding in the AI era. He emphasizes the need for brands to foster emotional connections rather than chase algorithms, warning that algorithm-focused strategies risk obsolescence. Kingsley discusses the importance of trust and storytelling, arguing they are essential for forging human bonds. He also addresses the risks and opportunities AI presents for small businesses, urging leaders to embrace ethical, human-centered approaches.