In this conversation, Mark Kennedy, Senior Director of Exhibitions at AMT, delves into the intricate planning behind the IMTS, the world's largest manufacturing trade show. He highlights the importance of the IMTS Exhibitor Workshop, which equips exhibitors with essential strategies from marketing to logistics. Mark likens IMTS to a Super Bowl for manufacturers, emphasizing the significance of effective booth designs. His insights on continuous improvement, interactive booth ideas, and future trends in AI make for an engaging discussion on maximizing trade show success.
