How do you integrate the right content into your campaigns? To answer this, Brett brings on Margarita Loktionova, the Content Marketing Lead at Semrush. Semrush is an online visibility management SaaS platform that’s been used by over ten million digital marketers. Her "Ultimate 2023 Guide to Content Distribution” is a valuable resource for marketers who want to succeed this year.

0:00 Intro
0:50 Conversation with Margarita
1:50 SEM rush
2:56 Ultimate 2023 Guide to Content Distribution
5:08 Delegating
7:33 Influencers and integrated campaigns
15:40 State of content marketing
20:30 Cross functional collaboration
23:20 Final advice
26:27 Outro

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