Mark Johnson, co-founder of Innosight, emphasizes the power of 'future-back' thinking in strategy development. He advocates for leaders to visualize their desired future and work backward to achieve it, a critical mindset during crises. Johnson shares insights on innovation and adaptability, drawing from real-world examples like Apple and Intel. He highlights the necessity for organizations to engage with emerging trends, restructure strategies, and encourage grassroots innovation to foster long-term growth and success.

Mark Johnson, a professor at Oklahoma State University with expertise in commercial cow-calf operations, discusses innovative strategies to enhance calf weight gain through creep grazing. He dives into practical implementation, emphasizing its cost-effectiveness compared to traditional creep feeding. Listeners learn about the importance of pasture management and the right timing for introducing creep grazing. Johnson also shares insights on market considerations and the future of beef production, highlighting the industry's growth amid evolving challenges.

Mark Johnson, cofounder of the consulting firm Innosight, says that too many managers develop strategy while focusing on problems in the present, and that’s especially true during a crisis. Instead, he argues, leaders should imagine the future and work backward, so they can build their organization for that new reality. He shares practical steps managers can take to look beyond the typical short-term planning horizon and help their teams grasp future opportunities. Johnson is the coauthor of the HBR article "Leaders, Do You Have a Clear Vision for the Post-Crisis Future?" and the book "Lead from the Future: How to Turn Visionary Thinking into Breakthrough Growth."

Linguistics expert George Lakoff and philosopher Mark Johnson discuss the power of metaphors in language and perception. They explore examples of cultural metaphors and how they shape our understanding. The podcast also touches on the influence of metaphors on topics like cancer and invisible illnesses, urging listeners to challenge their own metaphors for personal growth.

Join George Lakoff, a pioneering linguist known for his work on metaphors, and Mark Johnson, a distinguished philosopher and linguist, as they delve into their groundbreaking ideas from 'Metaphors We Live By'. They discuss how metaphors are integral to our understanding of the world, shaping our perceptions and communication in daily life. Discover the transformative power of metaphors in defining reality, from viewing life as a stage to conceptualizing time as a river, revealing how deeply embedded these linguistic devices are in our thought processes.