Mark Hardy, SVP of Walmart Data Ventures, leads the Scintilla platform, which aims to unlock the potential of Walmart's vast data assets. He discusses the shift from Walmart Luminate to Scintilla and its impact on customer personalization and brand loyalty. Hardy emphasizes the importance of first-party data in crafting targeted consumer experiences. He also reveals insights on integrating retail strategies and enhancing collaboration between suppliers and merchants, highlighting real-time data use for smarter decision-making in today's retail landscape.