Mark Grether

Mark Grether, GM of PayPal Ads, shares insights on the unique advertising strategies evolving at PayPal. He discusses how PayPal harnesses data from its platforms like Venmo and Honey to enhance targeted advertising. Grether elaborates on the powerful concept of commerce media, integrating transaction data for innovative marketing campaigns. He also hints at upcoming innovations aimed at transforming shopping experiences. The conversation reveals the strategic advantages PayPal holds in the competitive market, highlighting its significant, yet often underestimated, influence.

Dr. Mark Grether, General Manager of PayPal Ads and former leader of Uber's ad business, shares his insights on building a billion-dollar commerce media business. He discusses the four critical components for success and how advertisers can seize emerging opportunities. Mark reveals how AI is revolutionizing commerce media for brands and consumers alike. He also highlights PayPal's unique advertising advantage, leveraging extensive data to foster consumer trust while navigating the evolving landscape. Tune in for intriguing perspectives on the future of advertising!

In this engaging discussion, Dr. Mark Grether, SVP & General Manager at PayPal, reveals how PayPal is revolutionizing retail media through its vast transaction graph, encompassing 30 million merchants and 400 million consumers. He highlights the launch of the SMB Ads Manager, designed to help small businesses monetize their traffic. Venmo's social feed takes center stage as a powerful ad inventory for Gen Z, while Honey's insights bridge discovery and checkout. The concept of agentic commerce showcases PayPal as the trust layer in online transactions.

In this engaging discussion, Dr. Mark Grether, a leader at PayPal's advertising business, dives into innovative strategies that harness PayPal's unique transaction data from 400 million consumers. He elaborates on the future of commerce media amidst AI advancements and the importance of measurement and incrementality for retailers. Mark also addresses the shift towards commerce media over traditional retail, the role of offers and nudges in boosting conversion, and forecasts industry consolidation, positioning PayPal as a frontrunner in the evolving landscape.

Mark Grether, SVP & General Manager at PayPal Ads, shares insights from his experience building ad businesses at Amazon and Uber. He discusses the power of PayPal's transaction graph, revealing how it captures consumer behavior across 30 million merchants, offering unprecedented advertising insights. Grether reassures listeners about data security, emphasizing that trust is central to their approach. He also highlights the shift to offsite ads and full-funnel marketing, showcasing how agencies are excited about PayPal's comprehensive advertising solutions.