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Mark Goldberger
Head of Enterprise Sales at Ramp, with prior experience at TripActions and Highfive, bringing extensive expertise in sales leadership and strategy.
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Apr 19, 2023
• 49min
20Sales: Why You Should Never Hire a VP Sales First, How To Create Urgency in a Sales Process, How to Do Traditional Outbound 10x Better, Why Revenue Doesn't Matter with Your First Customers | Mark Goldberger, Head of Enterprise Sales @ Ramp
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Mark Goldberger, Head of Enterprise Sales at Ramp, transitioned from the wine industry to sales leadership, emphasizing the importance of product-customer fit over traditional metrics. He explains why hiring a VP of Sales first can be detrimental to startups and stresses the value of first customers beyond mere revenue. Mark shares insights on effective sales techniques, like multi-threading and the MedPic framework, while advocating for strategic hiring practices. His unconventional journey offers a fresh perspective on building successful sales teams.
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