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Mark Gardiner

Journalist and author who worked at Trader Joe's and wrote "Build a Brand Like Trader Joe's." His firsthand experience provides insights into the company's culture and operations.

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Mar 21, 2025 • 48min

Should America Be Run by … Trader Joe’s? (Update)

Sheena Iyengar, a Columbia Business School professor known for her work on the psychology of choice, and Mark Gardiner, a journalist and author with insider knowledge of Trader Joe's, explore how the grocery chain's innovative practices could reshape American governance. They discuss Trader Joe's unique model of limited product offerings and community engagement, revealing how its treasure hunt shopping experience enhances customer interaction. The conversation highlights psychology's role in consumer behavior and the potential lessons for broader business and social systems.