Mark Fitzloff

Mark Fitzloff, a veteran creative leader with 20 years at Wieden+Kennedy, founded Portland's Opinionated, known for transforming brands like Nike and Old Spice. He shares the pitch that saved Old Spice by embracing its age with humor instead of erasing it. Mark advocates for simplicity in creativity and discusses how to find insights through personal connections. He offers advice on breaking into advertising, highlighting the importance of networking and distinctive portfolios that showcase individual voice.