Mark Fendrick

Mark Fendrick, Director of the University of Michigan's Center for Value-Based Insurance Design, dives into the significance of value-based insurance design (VBID) and the recent end of the Medicare Advantage VBID model. He explains how the model uniquely targeted cost-sharing reductions and discusses the reasons behind its termination, including rising Medicare costs. Fendrick also shares insights on VBID's effectiveness in lowering barriers to high-value care and offers recommendations for improving future designs, ensuring patients receive better access and outcomes.