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Mark Endemaño
Managing Director at AlixPartners, with 25 years of experience in the media industry, including 15 years at Disney. Led the international launch of Disney Plus and managed international content sales.
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14 snips
Sep 4, 2025
• 45min
Amplified: What’s behind the rise of broadcaster–streamer partnerships? In conversation with Mark Endemaño
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Mark Endemaño, Managing Director at AlixPartners and media veteran with a rich background at Disney, dives into the transformative partnerships between broadcasters and streamers. He examines the strategic alliances evolving in Europe, focusing on Disney+ and ITV, and the implications for both content creators and viewers. The conversation also explores Netflix's potential growth markets, the rivalry with Amazon Prime, and the shifting dynamics in viewer engagement that prioritize viewer retention over mere subscription numbers. A must-listen for media enthusiasts!
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