Join sales experts Matt Dixon, a bestselling author on sales strategies, Mark Cox, founder of In the Funnel Sales Coaching, and Richard Harris, a renowned sales consultant, as they revolutionize the way we approach selling. They discuss the importance of providing value over pitching products, advocate for adaptable sales strategies, and emphasize the power of asking open-ended questions. With insights on the evolving sales landscape and the significance of genuine client connections, this conversation inspires a shift towards customer-centric selling.

Mark Cox, a leading expert in sales strategy and founder of In the Funnel Sales Coaching, shares his insights on achieving sales success. He emphasizes the importance of mastering three critical elements: a strong business foundation, an elite sales team, and a winning sales playbook. Discover the five essential traits of top sales performers and why a 'Learn It All' mentality is vital. Mark also discusses the role of empathy in the buyer's journey and transforming sales professionals into trusted consultants.