Mark Breen MacCormick

Mark Breen MacCormick, a senior creative partner at Hubbub and former professional chef, shares his insights on the connections between young men, meat consumption, and masculinity. He discusses how societal norms link meat-eating to traditional masculine identities and highlights changing narratives driven by social media. Mark emphasizes the importance of mindfulness in dietary choices and presents examples of successful initiatives promoting sustainable eating. His journey reflects a positive shift towards food justice and environmental stewardship among the new generation.