Mark Banfield

CEO of 1E, Mark Banfield, discusses Digital Employee Experience (DEX) and its impact on productivity. He emphasizes the importance of great employee experience for a great customer experience. Topics include measuring DEX, cost savings, building trust with customers, and the role of technical and executive champions in driving adoption of DEX solutions.

Mark Banfield, the CEO of 1E and a sales trust-building expert, joins to share his insights on the crucial role of trust in sales. He highlights how integrity and emotional intelligence are foundational to meaningful connections. The conversation dives into the importance of deeply understanding customer needs and aligning with their biggest challenges. Banfield emphasizes that elite sellers turn technical skills into impactful outcomes and adeptly prepare customers for internal discussions, paving the way for successful partnerships.