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Mark Altieri
Executive Vice President of Business Development at Zonic Design, specializing in fixed operations solutions and customer engagement strategies for dealerships with expertise in AI-enabled communication tools.
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Dec 9, 2025
• 32min
"Half of their DMS is inactive!" – A Wakeup-Call for Service Drives and How to Bring Customers Back | Mark Altieri, EVP of Business Development at Zonic Design
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Mark Altieri, EVP at Zonic Design, dives into the untapped potential of fixed operations in dealerships. He reveals that many dealerships have a large number of inactive customers in their DMS and explains how communication gaps can drive customer defection. Mark introduces AI-driven solutions that streamline customer engagement and enhance retention. He also discusses the blend of AI and human agents, emphasizing the need for clear, tailored communication strategies to improve service experiences and boost profitability.
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