Mark A. Preston

Mark A. Preston, a renowned customer growth coach, shares his expertise on simplifying AI implementation in business. He discusses the pitfalls of overcomplicating AI, emphasizing the need for straightforward solutions. Mark highlights that many problems attributed to AI are often rooted in automation challenges. He encourages businesses to understand their unique inefficiencies before integrating AI and stresses the importance of effective onboarding and training. Ultimately, he insists AI should enhance rather than replace team capabilities.