Marin Jovanovic

Marin Jovanovic, an Associate Professor at Copenhagen Business School and expert in industrial transformation, shares insights on the evolution of B2B platforms. He delves into how these platforms differ from B2C ones, emphasizing data governance, network effects, and transaction complexity. The discussion highlights the significance of AI in healthcare, particularly in medical technology, and explores the shift from centralized to decentralized governance structures enabled by blockchain. Jovanovic also stresses the importance of collaboration and modularity for value creation in multi-firm ecosystems.