Marie Greene, a CPA and CEO of Connected Accounting, and Ryan Embree, Director of Partnerships at Ignition, discuss crucial strategies for pricing in accounting firms. They reveal how many firms are undervaluing services due to fear. The duo highlights common traps for underpricing and offers actionable tactics, like auditing client services and automating annual price increases. They also role-play a pricing conversation, illustrating how to approach fee discussions without damaging client relationships. Finally, they emphasize that clients are willing to pay for expertise and peace of mind.
