Maria Cypher

Maria Cypher and Laurel Sutton, co-founders of the successful naming agency Catchword, discuss their journey from branding giants like VW and Upwork to the world of domain investing. They dive into the importance of crafting evocative names and the impact of intentional misspellings. The duo shares insights on domain registration strategies and the critical link between brand identity and online presence. They also reflect on a UDRP dispute, offering valuable lessons in ethical domain negotiations.