Mari Luukkainen
Principal at Finland based Icebreaker VC with a background of building and scaling companies and a great eye and dedication to content
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Dec 4, 2023 • 48min
E253 | NEUVC | Mari Luukkainen of Icebreaker VC on building brand in venture with VC Mari Luukkainen, Principal at Icebreaker VC
Mari Luukkainen, Principal at Icebreaker VC, discusses building a personal brand in venture capital. Topics include developing your personal brand, transitioning to startup growth, consistency in content creation, and attracting founders at the pre-founder stage. Also, the importance of emotional support in startups, transferring writing skills to investment, and shifting from operator to coach in VC.
