Mari Fonseca

Former international model and founder of Gente, a body-care brand focused on lymphatic drainage and wellness rituals; built the company from concept to retail placement including Nordstrom and Revolve.

Best podcasts with Mari Fonseca

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Dec 10, 2025 • 51min

How I Built Hailey Bieber’s Favourite Beauty Brand In My 30’s (They Thought I Was Just Pretty!)

Mari Fonseca, a former international model and founder of Gente, shares her inspiring journey from modeling to entrepreneurship. She breaks the stereotype of 'pretty, not smart,' discussing the challenges she faced as a female founder and the mindset shifts needed to build a brand during COVID. Mari highlights the intricacies of fundraising, the impact of celebrity endorsements like Hailey Bieber, and the significance of creating wellness rituals with her products. With a mix of humor and honesty, she reflects on her growth and the emotional highs and lows of building Gente.

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