Margot Black, a publicity expert and founder of Black Ink PR, shares her secrets to storytelling in marketing. She explains why every agency owner needs a persuasive 'Who am I' story and highlights the importance of crafting clarity and conciseness in narrative. Listeners will learn how to position their agency as the go-to choice through client-centric storytelling. Margot emphasizes the power of vision stories, using historical examples to inspire agency leaders, and demonstrates that effective storytelling can elevate client connections and agency success.