Margaret Safford

Margaret Safford, President of Gain Relationship, and Sophia Agustina, CEO of the same firm, dive into their revolutionary nine C's GTM framework that centers on customer needs. They discuss why customer-centricity is crucial in today's fast-paced marketing world and how buying behaviors have evolved with new technologies. The duo shares insights on creating impactful content and aligning campaigns for higher ROI, while also introducing a 10-question assessment for organizations to evaluate their customer-centric strengths and gaps.