In this engaging discussion, Margaret Mantor, a science-fantasy romance author from Denver, shares her journey to becoming an Amazon bestseller with her debut novel, Air And Ashes. She reveals how strategic marketing tactics, not just social media, propelled her success. Margaret talks about the importance of giving away books for free, utilizing BookBub promotions, and embracing feedback from beta readers and editors. She also reflects on her decision to self-publish and shares valuable insights for aspiring authors looking to navigate the industry.