Marcy Campbell

In this insightful discussion, Marcy Campbell, Chief Revenue Officer at AppFolio, shares her expertise in aligning sales and customer service to enhance the entire customer journey. She emphasizes the evolving role of the CRO and why a unified customer experience is crucial for vertical SaaS success. Marcy discusses the significance of cross-functional "stream teams" for accelerating go-to-market strategies and offers tactical advice for early-stage startups. Her commitment to inclusive leadership and mentorship for rising female leaders shines through, making her a remarkable voice in revenue leadership.