In this discussion, Marcus Rader, CEO of HostAway, dives into the booming short-term rental realm. He reveals how HostAway secured a $924 million valuation and why tech is reshaping guest experiences. Marcus emphasizes the potential of direct bookings to sidestep major OTAs and explores the emerging trend of midterm rentals for longer stays. He shares essential strategies for scaling rental businesses and a game-changing tip to boost guest reviews, showcasing why now is the perfect moment to enter this evolving market.