Marcus Ernst

Marcus Ernst, Project Manager at MACK One and a key player in immersive experiences at Europa Park, shares his insights on deploying XR technologies. He discusses the critical balance between safety and immersion in high-traffic environments like theme parks. The conversation highlights barriers to AR adoption, the importance of scaling down for success, and innovative uses of underwater VR. Ernst also sheds light on enhancing guest experiences through personalized storytelling and the role of user feedback in motivating engagement.