Marcus Chan

Founder and CEO at Bentley Consulting and former sales leader who built a pipe-generation framework that produced $70M+ in new pipeline weekly; shares playbooks for scaling outbound teams.

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Nov 4, 2025 • 60min

[Playbook] Steal this PipeGen framework: How we generated $70M+ in new pipeline every week

Marcus Chan, Founder and CEO of Bentley Consulting and a former sales leader, reveals his secrets to generating over $70M in weekly pipeline. He shares his six-step PipeGen framework, emphasizing reverse-engineering activity targets and the importance of team accountability through live scoreboards. Chan discusses creating a focused environment with mandatory prospecting blocks and coaching alongside reps. He also highlights the significance of structured onboarding, hiring for coachability, and removing ambiguity in processes.

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