Experts April Dunford, Kyle Lacy, and Marcus Andrews discuss crafting compelling B2B stories for sales teams: tailor-made storytelling, avoiding writing by committee, the importance of strong positioning, customized narratives, adaptability, internal alignment, and buy-in. They share tips on resonating with audiences, updating strategies, and aligning sales and marketing efforts. The chapter descriptions include clashes over PowerPoint slides, humorous turd analogies, and strategies for success in the age of technology.
